look good.

shop skin

feel good.

shop soul

be the good.

shop self

commited to sustainability + creations made small in the USA

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the skin favorite

rehydrating facial treatment mist for every complexion

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the soul favorite

good feeling incense for every space

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the self favorite

a reflection deck + guide for leaning into your Universe within

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good skincare

feel-good fashion

style can be sustainable and do good, too. our exclusively-designed accessories help make the world a better place, while complementing your radiance.


new rituals

'balanced beauty' is good for the mind, body AND soul! the flavors in this delicious blend are invigorating yet soothing. I am looking forward to seeing the benefits continue from the inside out!

nikki p. | balanced beauty

I’ve tried expensive hyaluronic acid elixirs and none have beat this one! the texture is awesome, and such a light and lovely scent. I see a huge difference in my dry skin. will definitely repurchase!

the co. | baby face elixir

self care = world care

let's create your ritual

engage with our chat feature for personal care from real people.

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on rituals $20+ | choose your complimentary sample at checkout.

good things take time

our current processing time is 2-4 business days, excluding transit time.

CBD for skin

our cloud 9 elixir features 50mg of CBD isolate + pure hemp oil so your skin can be chill, too.

time for bliss.

are you ready for feel-good living but don't know where to start? meet: bliss box. read up to discover a simple start for skin, soul, and self!

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what is a ritual?

better than a routine, a daily ritual sparks joy + brings awareness to the present; it's a moment that feels-good to you.

learn the golden rules for apothecary products

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..you can see and feel a difference in your skin after first use. after a couple days of consistent use your face will be so hydrated and have the best glow. I love that the products are truly natural and organic. I know how much time and love they put into creating them..

kayla w.

..not only does my skin feel good but because it is all natural my mind feels good and because of your customer service my heart feels good.

sandy a.