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feel good.

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be the good.

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commited to sustainability + creations made small in the USA

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the skin favorite

rehydrating facial treatment mist for every complexion

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the soul favorite

good feeling incense for every space

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the self favorite

a reflection deck + guide for leaning into your Universe within

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good skincare

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baby face hydrating facial elixir

$20.00
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baby face hydrating facial elixir

$20.00
we've  i m p r o v e d  your already favorite formula ✌🏼fall in love all over again with our top-selling serum. like a drink of water for your complexion, our...

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freedom multitasking facial + body oil

$18.00
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freedom multitasking facial + body oil

$18.00
a universal blend, that is bound to become a favorite part of your ritual. 100% non-comedogenic ingredients makes it a must-have for all skin types (even oily). from face to body, you've got...

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need more sleep illuminating eye balm

$18.00
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need more sleep illuminating eye balm

$18.00
not enough sleep is one thing, under eyes that show it is another. get your full 8 hours, but let our easy-apply eye balm support brighter + tighter skin.  made...

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feel-good fashion

style can be sustainable and do good, too. our exclusively-designed accessories help make the world a better place, while complementing your radiance.

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new rituals

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abundance box

$54.00
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abundance box

$54.00
abundance (n): the feeling of fullness. that's the feeling to embrace with this 4-step ritual for a dry or hormonal complexion. intended to fill your skin, soul, and self up, with all the good.  +...

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bloom box

$64.00
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bloom box

$64.00
bloom (n): being yourself with no comparison. that's the feeling to embrace with this 4-step ritual for a mature or wisdom-filled complexion. intended to support your skin + soul in manifesting your season of full bloom. + includes a step-by-step care card...

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balance box

$54.00
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balance box

$54.00
balance (n): effortless flow. that's the feeling to embrace with this 4-step ritual for a combination complexion. intended to support your skin + soul in discovering your balance.  + includes a step-by-step care card so you're guided on your...

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'balanced beauty' is good for the mind, body AND soul! the flavors in this delicious blend are invigorating yet soothing. I am looking forward to seeing the benefits continue from the inside out!

nikki p. | balanced beauty

I’ve tried expensive hyaluronic acid elixirs and none have beat this one! the texture is awesome, and such a light and lovely scent. I see a huge difference in my dry skin. will definitely repurchase!

the co. | baby face elixir

self care = world care

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good book

$16.00 from $8.00
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zoom good book

good book

$8.00
a book that does (double) good. for youa journal to embrace your good; for your thoughts, creativity, and inspiration. for the communityyour book helps to provide for first-generation american children (learn more...

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bundle of peace

$8.00
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zoom bundle of peace

bundle of peace

$8.00
an ancient ritual, made fresh (literally). cleanse the energy + charge your space with peaceful + chill vibes, only.   made by hand using: eucalyptus*+supports relaxationblue juniper*+purifies + energizes sage*+removes negative energy  palo santo*+`encourages peacepure hemp rope*+`sustainable material ...

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simplicity mask

$16.00
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zoom simplicity mask

simplicity mask

$16.00
wasteful sheet masks are so last year. get eco-friendly with our reusable organic cotton sheet mask + let your skin soak up the good.

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let's create your ritual

engage with our chat feature for personal care from real people.

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on rituals $20+ | choose your complimentary sample at checkout.

good things take time

our current processing time is 2-4 business days, excluding transit time.

CBD for skin

our cloud 9 elixir features 50mg of CBD isolate + pure hemp oil so your skin can be chill, too.

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time for bliss.

are you ready for feel-good living but don't know where to start? meet: bliss box. read up to discover a simple start for skin, soul, and self!

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good to give

good to give

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abundance box

$54.00

good to give

good to give

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bliss box

$54.00

good to give

good to give

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balance box

$54.00
zoom abundance box

abundance box

$54.00
abundance (n): the feeling of fullness. that's the feeling to embrace with this 4-step ritual for a dry or hormonal complexion. intended to fill your skin, soul, and self up, with all the good.  +...

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zoom bliss box
zoom bliss box

bliss box

$54.00
bliss (n): great joy. that's what we believe comes from a ritual for your skin, soul, and self. this trio is the place to start, because bliss is for: all. + includes...

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zoom balance box

balance box

$54.00
balance (n): effortless flow. that's the feeling to embrace with this 4-step ritual for a combination complexion. intended to support your skin + soul in discovering your balance.  + includes a step-by-step care card so you're guided on your...

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what is a ritual?

better than a routine, a daily ritual sparks joy + brings awareness to the present; it's a moment that feels-good to you.

create my ritual

learn the golden rules for apothecary products

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..you can see and feel a difference in your skin after first use. after a couple days of consistent use your face will be so hydrated and have the best glow. I love that the products are truly natural and organic. I know how much time and love they put into creating them..

kayla w.

..not only does my skin feel good but because it is all natural my mind feels good and because of your customer service my heart feels good.

sandy a.
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